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Once you have completed setting up your website the next important step is generating traffic to it. Without traffic generation your website might not survive. However, the quality of traffic you receive is also important. Your goal is targeted traffic. This means having people who are interested in your products and services visiting your website. The following are 7 ways to increase targeted traffic:

1. Search engine optimization. It is important to understand that search engines are critical to the success of any website. You will need your website to rank highly in the search engines to benefit from traffic generation as almost 90% of traffic originates from the search engines. This means selecting the right keywords for your website to ensure you move up the search engines rankings.

2. Articles. It is important to remember that you do not have to be a published author to write articles. Writing keyword rich articles and submitting them to various article directories can boost the amount of traffic to your website. Completing the resource box with links back to your website means that every published article provides you with a quality incoming link to your site.

3. Blogs. Blogs are on the increase in popularity. You can easily set up a blog, linked to your website, using Blogger or Wordpress. If you find it difficult to provide daily articles for your blog then consider using articles from different sources such as article directories, private label rights articles and product reviews. By consistently updating your blog entries you will move up the search engine rankings.

4. Social Networking. This form of traffic generation is also becoming more widely popular as more and more people are getting involved in setting up social networks such as Squidoo, Myspace and Facebook.

5. Forums. Search for and become involved in forums that are related to the business that you are promoting on your website. Forums are communities where people can exchange ideas and techniques. Join in the discussions and try to help others whenever possible. Including a signature file linking back to your website can provide you with links and increased traffic.

6. Email Marketing. This is often viewed as a cost effective and simple way to generate traffic to your website. By offering a free subscription to your newsletter, a free report or product targeted visitors can opt in to your mailing list. Ensure you place the opt-in form in a prominent place on your website. People will sign up if they feel they are getting something of perceived value.

7. PPC or pay per click. This method involves you buying targeted traffic via the major search engines including Google, Yahoo and MSN. The important aspect to PPC is managing the cost per click as this can be costly but you only pay when someone clicks on your ad.

By using the different strategies described above you should notice a definite increase in the traffic to your website and also an increase in generated leads.